diff --git a/lib/classes/PluginManager.js b/lib/classes/PluginManager.js
index d1d524298..848188f9a 100644
--- a/lib/classes/PluginManager.js
+++ b/lib/classes/PluginManager.js
@@ -530,9 +530,9 @@ class PluginManager {
    */
   run(commandsArray) {
     // first initialize hooks
-    return BbPromise.reduce(this.getHooks(['initialize']), (__, { hook }) => hook(), null).then(
-      () => this.invoke(commandsArray)
-    );
+    return this.getHooks(['initialize'])
+      .reduce((chain, { hook }) => chain.then(hook), Promise.resolve())
+      .then(() => this.invoke(commandsArray));
   }
 
   /**