diff --git a/docs/Makefile b/docs/Makefile
index 9ba49dc4..b41148b8 100644
--- a/docs/Makefile
+++ b/docs/Makefile
@@ -219,8 +219,3 @@ pseudoxml:
 .PHONY: apidocs
 apidocs:
 	sphinx-apidoc -f -e -T -o . ../rasterio ../rasterio/rio
-
-.PHONY: publish
-publish: html
-	ghp-import _build/html -m "update docs at $(GITREF)"
-	git push origin gh-pages