diff --git a/lib/kafka_data_producer.js b/lib/kafka_data_producer.js
index c55461c..e41566d 100644
--- a/lib/kafka_data_producer.js
+++ b/lib/kafka_data_producer.js
@@ -40,13 +40,7 @@ KafkaDataProducer.prototype.produceSync = function produceSync(topic, produceRec
 
 KafkaDataProducer.prototype.produce = function produce(topic, message, callback) {
     var self = this;
-    var value;
-    if (typeof message !== 'string' && !Buffer.isBuffer(message)) {
-        value = JSON.stringify(message);
-    } else {
-        value = message;
-    }
-    self.producer.produceSync(topic, new ProducerRecord({value: value}), callback);
+    self.producer.produceSync(topic, new ProducerRecord({value: message}), callback);
 };
 
 KafkaDataProducer.prototype.close = function close(callback) {